The Arup Journal

To tell a good visual story, you must first consider what would cause someone to want to "read" your story.  There must an overarching idea to communicate, such as a problem, situation, message, or event that provokes thought.

The Arup Journal is a masterpiece in the world of design periodicals.  Style, spacing, scale, contrast, placement, content, and composition - all enhance the key questions of their story telling.  What do you want the audience to pay attention to first?  Is there a desired sequence?  How will text and graphics reinforce each other?

Thinking your technical focus or ideas can tell the story without visual planning is a huge historic problem for engineers (this is our boring blah-blah-blah problem).  Explaining your ideas in a clear, persuasive fashion requires thought about craft and how your visuals relate to your audience.  Our stakeholders have little patience for visual confusion.