Wednesday, June 13, 2012
Congestion and Parking Relief Incentives (CAPRI)
Stanford University is working on a incentive based program for drivers who avoid traffic jams. The world of carrots comes to a part of the public infrastructure matrix known for its sticks. This is a good example of what is ultimately needed in the context of sustainability - - throw a little computer science, technology, engineering, behavior research, and economics into the pot - - and out comes behavior change that benefits all of society.