Wednesday, June 13, 2012

Congestion and Parking Relief Incentives (CAPRI)

Stanford University is working on a incentive based program for drivers who avoid traffic jams.  The world of carrots comes to a part of the public infrastructure matrix known for its sticks.  This is a good example of what is ultimately needed in the context of sustainability - - throw a little computer science, technology, engineering, behavior research, and economics into the pot - - and out comes behavior change that benefits all of society. 

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