Good question. What about Intel's Pentium? Apple's PowerBook is another good one. They came from a strategic branding company - - Lexicon based in California.
John Colapinto has a fascinating article on Lexicon, their history, and the very creative branding and naming process in Famous Names: Does it matter what a product is called (the October 3, 2011 issue of The New Yorker).
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.