Wednesday, March 10, 2010

Continuous Partial Attention (CPA)

A father walks into his 14-year year old daughter’s room. She is at her desk with what appears to be an open book. She is listening to her iPod. While surfing the web - - four text messages arrive on her iPhone - - after reading the fourth message, up pops her Facebook page with a message from one of her 431 "friends." The father asks his daughter what she is doing - - to which she replies - - “Homework.”

Welcome to the world of CPA.

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