Monday, August 24, 2009

Make It Work

Lifetime's Project Runway pits a group of fashion designers in an elimination competition. Acting as fashion consultant for the series, Tim Gunn utilizes his ever present catchphrase of "Make It Work" on almost every episode. The phrase is typically embedded between "This Worries Me" and "Carry On." The "Make It Work" phrase has an interesting connection to engineering and engineers.

We are a "Make It Work" profession - - from services to products to budgets to schedules. Engineering is defined by excellence and purpose. Where excellence is born of preparation, dedication, focus, and tenacity. Compromise on any of these and you become average. We are a "Bataan Death March" bunch with a "sleep is for the dead" ethos. We are taught and trained to persist long enough to penetrate a complicated world. Engineering teaches us to persevere and the necessities of an inner-toughness. Engineering is about action . . . the idea of getting things done promoted to the status of a principle. We have the figure-it-the-hell-out gene. We understand that people don't pay for a product or a service - they pay for a result. We understand that effort can trump ability and conventions are made to be challenged and you should measure what you have, by what you can do. We understand Tim Gunn. We understand "Make It Work!"

We also understand the host of Project Runway, Heidi Klum - "Auf Wiedersehen!!"

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